Consisting of nine key modules, this course will teach you everything you need to know about marketing with regards to the manufacturing industry, and by the end of it you will be able to produce a marketing strategy that is unique to your company.

Course curriculum

  • 1

    Marketing for Manufacturers - Course Overview

    • Before you begin...

    • Marketing for Manufacturers - Course Overview.pdf

    • Your Course Tutor

    • Join the community

  • 2

    Introduction to Marketing Strategy

    • Marketing Strategy 101

    • One page Marketing Plan template

    • Media list template

    • Reading list

  • 3

    How did you get here?

    • Where is your business now?

    • Discuss your business strategy with the community

    • Marketing Audit template

    • SWOT Analysis template

    • PESTLE Analysis template

    • How did you get here? - Module 2 Review Quiz